AMO - Brand strategy, identity evolution, UI/UX design
ASSOCIATION OF MUNICIPALITIES OF ONTARIO
THE CLIENT
AMO works to make municipal governments stronger and more effective. Through AMO, Ontario’s 444 municipalities work together to achieve shared goals and meet common challenges.
CHALLENGE

Working within the iMIS15 CMS, create a design that gives the user access to vast amounts of information as easily and quickly (with as few clicks) as possible.

INSIGHT

Users were often searching for specific information that could date back years, or for specific related topics and articles.

CONCEPT

Create a filtration system that allows users to sort information based on their interests.

USER EXPERIENCE DESIGN
Testing mockups in early stages of design proved crucial to gettng the final catagories correct.
USER INTERFACE DESIGN
Wireframes and rough designs were coded to create functional prototypes for testing.
THE RESULT
A website that made it easy to sort through and cross reference over a decade worth of articles by specific catagories.
THE BRAND
Once the website was complete we gave the entire brand a refresh to match the clean and simple design.